Up&Up USA Jobs Careers 2023 – Apply For Media Specialist Jobs In Greenville, SC

The Media Specialist is responsible for leading the development and execution of clients’ media strategies. This includes managing client relationships, creating and executing media strategy, and measuring and reporting on results. From time to time, the role assists in sales pitches for media engagements.

What We Do:

Up&Up is the only agency that creates brand experiences for universities who are unafraid of change, exhilarated by innovation, and desire to stand apart in a time when the competition for students and alumni dollars is growing from all sides and the perceived value of a college degree is being challenged. Our work heightens brand awareness, boosts applications, attracts better students and helps retain them, grows alumni engagement, and makes the case for donors to give.

Who We Are & What We Value

At Up&Up, we’re an agency that impacts the greater good by solving impossible problems in a way that everyone wins. We also believe there’s something to learn each and every day. We call what we are a Conscious Culture. We believe there’s a better way to do business that involves transparency, vulnerability and showing up as your true self. It’s about the journey, with the destination for you and our company to be the best we can absolutely be.

Responsibilities:

Develop and Implement Media Strategies: Create and execute comprehensive media plans that align with clients’ overall goals and objectives. Conduct market research, analyze data and trends, and identify target audiences to determine the proper channel mix and mediums.

Lead Media Initiatives: Lead cross-functional teams to execute clients’ media strategies. Work closely with each team to ensure all media initiatives are executed on strategy;  including media buy, optimization, creative mediums, and reporting.

Manage Media Accounts: Build and maintain strong relationships with clients. Understand clients’ needs and goals, provide regular updates on project progress, and address any concerns or issues that arise. Renew and grow accounts.

Monitor and Analyze Media Performance: Make recommendations for improvement as needed. Track key metrics such as media reach, clickthrough rates, conversion rates and the average cost of acquisition.

Prepare and Assist in Sales Pitches: Provide insights and strategies that align with potential and existing clients’ needs, and properly position their products and services.

Qualifications:

• Minimum of 4 years experience in search and paid advertising including social
• Experience with programmatic display and retargeting strategies on various display advertising networks
• Experience using Google Analytics and other data tracking tools and methods to prove ROI of digital advertising campaigns
• Google Analytics Certified
• Google AdWords Certified
• Ability to think strategically and make innovative recommendations that drive client goals
• Ability to nurture and retain client relationships
• Strong writing, presenting, and communication skills are a must
• Exceptional organizational skills, multitasking capabilities, and attention to detail
• Team Player dedicated to continual personal and professional growth

Benefits:

• Healthcare
• 401(k) Match
• Paid Time Off + 10 Paid Holidays
• 40 Hours of Sick Time Per Year
• Short Term/Long Term Disability
• Leadership Development Training
• Relaxed and Collaborative Environment

Summary

This is a great opportunity for you to make a difference and join an agency with the purpose to impact people’s lives, including yours. We are a hybrid work environment, but for the right candidate, we will consider remote work.